Manager, Account Based Marketing Activation - Remote

Overview

The Manager, ABM (Account Based Marketing) Activation will play a pivotal role in activating key growth and retention strategies in Labcorp’s most critical accounts while working remotely.

In Short

• Manage Account Based Marketing plans to enhance customer experience.
• Collaborate with Sales and Customer Marketing teams.
• Monitor trends and insights for key accounts.
• Execute ABM strategies and provide sales enablement support.
• Train Sales teams on tactical plans and gather account intelligence.
• Identify opportunities for new tools and collateral.
• Work cross-functionally to deploy marketing support.
• Utilize data to recommend innovative strategies.
• Adapt strategies to changing market conditions.
• Foster a culture of trust and adaptability within teams.

Requirements

• 5+ years of marketing experience.
• Bachelor’s Degree required.
• Strong interpersonal and collaboration skills.
• Ability to manage multiple projects simultaneously.
• Experience in a fast-paced and dynamic environment.
• Ability to work independently and escalate issues appropriately.
• Preferred: Advanced Degree in Marketing or related fields.
• Experience in healthcare or life sciences preferred.
• Experience supporting sales or commercial stakeholders.

Benefits

• Comprehensive medical, dental, and vision benefits.
• 401(k) plan participation.
• Paid Time Off (PTO) or Flexible Time Off (FTO).
• Tuition Reimbursement.
• Employee Stock Purchase Plan.