Email Marketing Specialist - Remote

Overview

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services.

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.

In Short

• Seeking a results-driven Email Marketing Specialist to enhance email strategies.
• Focus on executing email programs, including writing and measuring effectiveness.
• Collaborate with cross-functional teams to develop email marketing campaigns.
• Manage all aspects of email marketing from planning to reporting.
• Analyze data to improve campaign effectiveness and ROI.
• Conduct A/B testing to optimize email strategies.
• Stay updated on industry trends and best practices.
• Leadership role within the marketing team.
• 2+ years of experience in email marketing.
• Flexible and adaptable in a fast-paced environment.

Requirements

• 2+ years of technical email implementation experience.
• Bachelor’s degree in marketing, business, economics, or related field.
• Strong writing skills and attention to detail.
• Experience with email marketing platforms like Hubspot or Klaviyo.
• Basic knowledge of HTML and CSS for email styling.
• Understanding of email compliance regulations.
• Experience in A/B testing and audience segmentation.
• Ability to work collaboratively across teams.
• Experience in SaaS is a plus.
• Proactive and results-oriented mindset.

Benefits

• Market-based compensation with bi-annual evaluations.
• Participation in various benefits plans for permanent team members.
• Inclusive and supportive work environment.
• Opportunities for professional growth and development.
• Flexible working arrangements, including remote options.
• Commitment to diversity and inclusion.
• Access to industry trends and resources.
• Collaborative team culture.
• Leadership opportunities within the marketing team.
• Recognition of individual contributions to team success.