Email Marketing Specialist - Remote

Overview

As an Email Marketing Specialist at Outreach, you will be responsible for developing, implementing, and optimizing email marketing strategies to connect with our target audience and drive conversions.

In Short

• Develop and execute strategic email marketing plans.
• Identify target segments and define campaign goals.
• Ensure email database accuracy and compliance with regulations.
• Collaborate with cross-functional teams on marketing initiatives.
• Create engaging email content aligned with brand voice.
• Segment and manage email lists for personalized communication.
• Design responsive email templates.
• Implement A/B testing for campaign optimization.
• Monitor email campaign KPIs for performance analysis.
• Stay updated with industry trends in email marketing.

Requirements

• Bachelor’s degree in marketing, communications, or related field.
• 2+ years of experience in email marketing or a related role.
• Strong understanding of email marketing best practices.
• Proficiency in Marketo.
• Experience with A/B testing methodologies.
• Excellent communication skills and analytical mindset.
• Creative thinking and attention to detail.
• Ability to work in a fast-paced environment.
• Outstanding copywriting and editing skills.
• Familiarity with CRM systems and email personalization strategies.

Benefits

• Opportunity to work with a leading AI Sales Execution Platform.
• Collaborate with a talented marketing team.
• Professional development opportunities.
• Access to industry-leading tools and resources.
• Flexible work environment.