Email Marketing Specialist - Remote

Overview

A leading retailer in the hydroponics industry, providing a wide range of horticultural products and solutions, is looking for an Email Marketing Specialist to manage and optimize both B2B and B2C email marketing efforts. With over 30 retail locations, 5 private label brands, and a strong e-commerce presence, the company is committed to expanding its reach and driving growth within the hydroponics and gardening sectors.

In Short

• Develop and execute email strategies for B2B and B2C audiences.
• Create and manage an email calendar for timely communication.
• Leverage HubSpot for building and deploying email campaigns.
• Monitor and analyze email campaign performance.
• Implement SMS marketing strategies.
• Collaborate with marketing and sales teams for consistency.
• Grow the email database through various strategies.
• Ensure compliance with relevant regulations.
• Conduct A/B testing to improve email effectiveness.
• Provide actionable insights for campaign optimization.

Requirements

• 2+ years of experience in email marketing, strong HubSpot proficiency.
• Expertise in HubSpot’s email marketing tools and reporting.
• Understanding of email marketing best practices.
• Experience with A/B testing and data analysis.
• Excellent written and verbal communication skills.
• Strong organizational skills for managing multiple projects.
• B2B and B2C email marketing experience.
• Ability to improve email performance metrics.
• Proficiency in Microsoft Office, HubSpot, and project management tools.

Benefits

• Work from home flexibility.
• Opportunity to work in a growing industry.
• Collaborative team environment.
• Professional development opportunities.
• Access to marketing tools and resources.