Senior Channel Marketing Manager - Remote

Overview

As a Senior Channel Marketing Manager at Lark Health, you will lead the Consumer Marketing strategy and execution, focusing on commercial plans and Medicare populations to maximize patient enrollment.

In Short

• Lead marketing strategy for consumer enrollment in commercial and Medicare programs.
• Develop audience-specific campaigns for diverse member populations.
• Oversee end-to-end execution of consumer-facing marketing campaigns.
• Collaborate with external partners and internal teams for campaign success.
• Utilize performance analytics to track campaign effectiveness.
• Ensure compliance with healthcare regulations in marketing materials.
• Resolve complex enrollment challenges with strategic problem-solving.
• Drive engagement through innovative marketing assets.

Requirements

• Proven experience in healthcare marketing, especially with Medicare plans.
• Track record of successful direct-to-consumer campaigns.
• Exceptional attention to detail and compliance understanding.
• Strong analytical skills for performance tracking.
• Ability to adapt in dynamic environments.
• Strategic problem-solving and influencing skills.
• Extensive experience in channel and lifecycle marketing.
• Proficiency in marketing automation tools.

Benefits

• Comprehensive benefits package.
• Participation in a bonus program.
• Stock awards eligibility.
• Opportunity to work in a diverse and innovative team.