Senior Manager, Channel Marketing - Remote

Overview

We seek a hands-on, results-driven channel marketing leader passionate about driving sell-through in big-box and specialty retail for consumer electronics and home appliances. This high-impact individual contributor role owns the strategy, development, and flawless execution of channel-specific marketing programs for our consumer electronic and home appliance products across national enterprise accounts.

In Short

• Lead end-to-end channel marketing programs from concept through execution for new product launches, promotions, resets, and seasonal initiatives.
• Develop and implement channel-specific strategies, including co-op/MDF funding, promotions, in-store activations, digital campaigns, and retailer-specific assets.
• Build and maintain strong relationships with key enterprise retail partners.
• Negotiate and manage joint marketing funds, co-branded campaigns, and promotional calendars.
• Collaborate with internal creative, product, and sales teams to create tailored marketing toolkits.
• Own channel marketing budgets, timelines, and performance metrics.
• Conduct competitive benchmarking and market analysis.
• Partner with sales to develop incentive programs to motivate retail associates.

Requirements

• 6 – 8 years of progressive channel marketing or retail account marketing experience.
• Proven track record working directly with big-box/enterprise retailers.
• Deep knowledge of channel marketing best practices.
• Hands-on experience managing marketing budgets and executing nationwide programs.
• Strong understanding of consumer electronics retail dynamics.
• Exceptional project management skills.
• Willingness to travel for retailer meetings and trade shows.

Benefits

• Equal opportunity employer.
• Commitment to a diverse and inclusive work environment.