Lifecycle and Website Marketing Manager - Remote

Overview

Laka is transforming insurance by connecting passionate cyclists to form a collective and protect their bikes. We prioritize people in insurance by sharing costs fairly among members.

In Short

• Drive customer engagement, retention, and growth.
• Develop targeted lifecycle marketing campaigns.
• Manage essential customer communications.
• Optimize website content to enhance conversion.
• Design automated workflows and nurture streams.
• Leverage CRM tools for seamless customer journeys.
• Personalize messaging based on customer segmentation.
• Accountable for transactional customer communications.
• Ensure effective communication of product benefits on the website.
• Implement automated workflows for different segments.

Requirements

• Experience in lifecycle marketing.
• Proficiency in CRM tools.
• Strong understanding of customer engagement strategies.
• Ability to analyze customer data for campaign development.
• Excellent communication skills.
• Fluency in English; additional languages (French, German, Dutch) are a bonus.

Benefits

• Opportunity to work in a fast-growing company.
• Remote-first working environment.
• Collaborative team culture.
• Chance to make a significant impact in the insurance industry.