Growth Marketing Executive - Remote

Overview

Laka is transforming insurance by connecting passionate cyclists to form a collective for bike protection. The company prioritizes people over profit, creating a fairer insurance model.

In Short

• Drive customer engagement, retention, and growth.
• Develop targeted lifecycle marketing campaigns.
• Manage essential customer communications.
• Optimize website content for conversion.
• Design automated workflows and nurture streams.
• Leverage CRM tools for seamless customer journeys.
• Accountable for transactional customer communications.
• Personalize messaging based on customer segmentation.
• Ensure website effectively communicates product benefits.
• Collaborate in a remote-first work environment.

Requirements

• Experience in lifecycle marketing and CRM campaigns.
• Strong understanding of customer engagement strategies.
• Ability to analyze data for marketing insights.
• Experience with website management and optimization.
• Familiarity with automation tools and workflows.
• Excellent communication skills.
• Fluency in English; additional languages (French, German, Dutch) are a plus.

Benefits

• Opportunity to work in a fast-growing company.
• Remote-first working environment.
• Collaborative culture with a focus on innovation.
• Potential for career growth and development.
• Be part of a mission to change the insurance industry.