Growth Marketing Manager, Offline & CTV - Remote

Overview

Kin is redesigning insurance to be smarter, faster, and centered on the customer. We use intelligent pricing, offer seamless bundling, and make every step (from purchasing, servicing to claims) simple and friction-free, especially in the places traditional insurers often ignore.

In Short

• Develop and execute comprehensive offline marketing strategies to drive awareness and customer acquisition.
• Manage end-to-end campaign execution across linear TV, CTV/OTT, satellite radio, podcast, and local radio.
• Identify and evaluate new offline channel opportunities.
• Collaborate with internal teams to ensure campaign execution and consistent brand messaging.
• Monitor and analyze campaign performance and provide actionable insights.
• Conduct A/B testing and other experiments to refine strategies.
• Stay up-to-date with industry trends and emerging technologies.
• Manage relationships with external agencies and vendors.
• Manage and optimize budgets for all assigned offline channels.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in growth marketing with a focus on offline channels.
• Demonstrated experience in managing and optimizing campaigns across various traditional media.
• Experience managing monthly campaign budgets of $500K+.
• Proven ability to drive customer acquisition through traditional media.
• Strong analytical skills and a data-driven approach to marketing.
• Proficiency in marketing analytics platforms and tools.
• Excellent communication and interpersonal skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Creative thinker with a passion for innovation.

Benefits

• Comprehensive benefits program including Medical, Dental, Vision, and Life Insurance options.
• Competitive salary and equity.
• 401K with a company match of up to 4%.
• Flexible PTO for exempt employees along with 8 company-observed holidays.
• A paid parental leave program providing 100% salary continuation for birthing and non-birthing parents.
• Continuing education and professional development opportunities.