Lifecycle Marketer - Remote

Overview

Kiddom is transforming how K–12 schools and districts engage with high-quality curriculum through a flexible, digital-first platform. We are seeking a Lifecycle Marketer to architect, execute, and optimize marketing journeys that reflect the nuanced decision-making processes in education.

In Short

• Design and own the customer lifecycle journey implementation and strategy.
• Build and optimize data-informed lifecycle campaigns.
• Test and continuously improve marketing strategies.
• Collaborate with various teams to align messaging with product updates.
• Analyze performance metrics to optimize communications.

Requirements

• 3–5 years of experience in customer lifecycle or email marketing.
• Success in planning and executing multichannel lifecycle campaigns.
• Deep understanding of lead nurturing and segmentation strategies.
• Familiarity with marketing to K–12 educators.
• Experience partnering with cross-functional teams.
• Strong analytical skills for data-driven insights.
• Proficiency in HubSpot and Salesforce.

Benefits

• Opportunity to make a significant impact on K–12 education.
• Work in a collaborative and innovative environment.
• Flexible work arrangements.
• Access to professional development resources.