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Lifecycle Marketer - Remote

Posted 2 days ago
Marketing
Full Time
USA
$115,700 - $144,600/year

Overview

As a Lifecycle Marketer at Mercury, you will be responsible for strategizing and optimizing the early lifecycle of users, focusing on conversion, onboarding, and activation while collaborating with various teams to enhance user engagement.

In Short

  • Execute and optimize top-of-funnel lifecycle programs.
  • Identify friction points in the early user journey.
  • Manage early lifecycle journeys and analyze performance.
  • Use data to inform messaging strategy and audience segmentation.
  • Collaborate with copywriters, designers, and product marketers.
  • Propose experiments and launch A/B tests.

Requirements

  • 5+ years of experience in lifecycle or email marketing.
  • Proficiency with email marketing and automation tools.
  • Experience with data analysis tools like Looker or Metabase.
  • B2B or B2C SaaS and/or FinTech experience is a plus.

Benefits

  • Competitive salary and equity options.
  • Comprehensive benefits package.
  • Diversity and inclusion initiatives.
  • Remote work flexibility.
Mercury logo

Mercury

Mercury is a financial technology company that offers a premium consumer banking service known as Mercury Personal, designed specifically for investors and founders. The service includes high-yield savings, free wires, and ATM fee reimbursements, all within a technology-first banking experience. Mercury is currently in public beta, actively seeking user feedback to refine its offerings while ensuring robust risk and compliance controls. The company is focused on developing essential consumer banking features and is committed to building a product that prioritizes user experience and product ownership.

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