Senior Analyst, Data Strategy and Analytics - Remote

Overview

The DS&A Senior Analyst (SA) plays a critical role in ensuring client and company success, designing sophisticated measurement plans, measuring digital campaign performance, assisting with tracking tag implementation and QA, and developing deep insights to drive performance. This is a hybrid role within the DS&A Data Practice – the SA will have the opportunity to lead the client engagement, developing deep relationships with clients and agency partners, in addition to providing data visualization, measurement and analytical support.

In Short

• Lead data storytelling efforts, interpreting marketing performance data and crafting a holistic and succinct cross-channel performance story with actionable insights.
• Present monthly/quarterly performance reports and ad hoc analyses to client stakeholders using dashboards and decks to deliver insights.
• Manage client relationships and cultivate an understanding of key business questions and success drivers.
• Manage and optimize collaboration processes with agency partners to develop performance reports.
• Generate ideas to drive efficiency and client value through automation and process streamlining.
• Learn to use measurement and analytics tools (Google Tag Manager, Google Analytics, Datorama, SQL, etc.) to support reporting and analysis.

Requirements

• 1-2 years of experience in paid media/marketing analytics, performance marketing, digital media buying, ad tech, and/or client management.
• Strong background in data analysis and visualization, with experience working with big data sets.
• Experience with visualizing data within online platforms (e.g., Datorama, Tableau).
• Site Analytics experience preferred (Google Analytics, Adobe Analytics).
• Ability to apply innovative thinking to solve complex client marketing challenges.
• Excellent listening, written and verbal communication skills.

Benefits

• Healthcare/Dental/Vision.
• Unlimited PTO.
• Group RRSP Contributions.
• $75/mo Wellness Stipend.
• $100/mo Mobile Phone Stipend.
• $50/mo Internet Stipend.
• $500/yr Annual Learning Stipend.
• $2,000/yr Annual Tuition Stipend.
• Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave.
• Annual Work From Anywhere 4 weeks per year.