Vice President of Commercial Marketing - Remote

Overview

The VP, Commercial Marketing will set the strategic vision for commercial marketing, driving go-to-market (GTM) strategy, portfolio execution, and revenue growth across medical, eCommerce, Amazon, and retail channels.

In Short

• Leads commercial marketing strategy aligned with business growth targets.
• Drives GTM strategy, product launches, and marketing activations.
• Owns P&L responsibility for commercial marketing investments.
• Ensures brand consistency and portfolio evolution.
• Leads omnichannel strategy for integrated customer experiences.
• Uses performance data to refine marketing strategies.
• Partners with channel leaders for seamless commercialization.
• Builds and leads a high-performing marketing team.
• Fosters an inclusive environment for diverse perspectives.
• Tracks marketing investment performance to maximize impact.

Requirements

• 15+ years of experience in commercial marketing leadership.
• Ability to translate brand strategy into revenue-driving execution.
• Strong collaboration skills with cross-functional teams.
• Experience marketing to healthcare professionals and consumers.
• Expertise in omnichannel marketing.
• Data-driven decision-making skills.
• Ability to work independently and collaboratively.
• Commitment to company mission and values.
• Respectful feedback sharing and acceptance.
• Supports diversity in hiring initiatives.

Benefits

• Base salary plus variable compensation.
• 401k plan with company matching.
• Medical, dental, vision, and life insurance plans.
• Generous PTO and sick leave benefits.
• Paid parental and pregnancy leave.
• Flexible Spending Accounts (FSA).
• Tuition reimbursement.
• Employee Assistance Program.
• Other benefits focused on employee well-being.