Director of Media Activation - Remote

Overview

The Director, Media Activation is accountable for overseeing all aspects of the media activation process and workflow including the integrated workings of cross-channel platforms for a select group of accounts.

In Short

• Oversee the cross-channel planning and activation process and workflow for active campaigns.
• Act as key integration lead collaborating with media strategy, omnichannel, social, search and content syndication teams.
• Promote cross-team collaboration with media services and programmatic teams.
• Drive increased profitability through innovative workload planning and process evolution.
• Maintain quality control ensuring projects and campaigns are executed accurately.
• Troubleshoot issues and work with online partners to resolve as needed.
• Ensure tactics and vendors are GDPR compliant.
• Consult on optimizations throughout campaign life-cycle.
• Ensure media activation team tracks all financial processes accurately.
• Manage workflow of assigned accounts and oversee cross-channel processes.

Requirements

• 9+ years experience in a digital marketing environment.
• 5+ years experience with media planning/execution platforms.
• 6+ years managing a team of direct reports.
• 3+ years experience leading process and workflows across multiple teams.
• Strong knowledge of B2B marketing and media activation.
• Experience with analytics platforms like Google Analytics and Adobe Analytics.
• Excellent problem-solving and stakeholder management skills.
• Ability to drive cross-team collaboration.
• Strong presentation and prioritizing skills.
• Commercially astute with an eye for detail.

Benefits

• Valued and recognized contributions.
• Opportunities for personal and professional development.
• Supportive team culture and collaboration.
• Leaders who are worth following.
• Meaningful career development opportunities.