Associate Director, Media Activation - Remote

Overview

The Associate Director, Media Activation is accountable for driving all aspects of the media activation process and workflow including the integrated workings of cross-channel platforms for a select group of accounts. This role plays an integral role as an integration lead working in close collaboration with the media strategy team translating strategies into media plans while ensuring flawless execution and activation of plans across all channels.

In Short

• Lead cross-channel planning and activation for active campaigns.
• Collaborate with media strategy, omnichannel, social, and content teams.
• Oversee management and maintenance of active media plans.
• Ensure quality control and campaign execution.
• Maintain budget pacing and actualization processes.
• Drive improved operations across clients.
• Manage workflow of assigned accounts and delegate tasks.
• Support internal training and development initiatives.
• Discover innovative solutions for media activations.
• Participate in agency thought leadership initiatives.

Requirements

• 7+ years in digital marketing, agency and/or client experience.
• 4+ years with media planning/execution platforms.
• 5+ years managing a team of direct reports.
• 2+ years leading processes across multiple teams.
• Strong understanding of B2B marketing and media landscape.
• Proficiency in analytics platforms like Google Analytics.
• Excellent problem-solving and stakeholder management skills.
• Ability to anticipate and resolve issues.
• Strong presentation and communication skills.
• Organized and detail-oriented.

Benefits

• Valued contributions and recognition.
• Opportunities for professional development.
• Supportive and collaborative team environment.
• Meaningful career path development.
• Building lasting relationships with colleagues.