VP, Paid Marketing - Remote

Overview

The VP of Paid Marketing will lead end-to-end strategy and execution for all paid media efforts across digital and traditional channels, driving revenue growth and enhancing brand visibility.

In Short

• Lead paid media strategy across various channels.
• Align media investment with ROI, CAC, LTV, and partner success metrics.
• Identify platform and consumer trends for long-term media planning.
• Oversee agency selection and performance.
• Foster innovation through testing and experimentation.
• Integrate paid marketing with product, creative, sales, and customer teams.
• Implement analytics tools to track campaign performance.
• Establish KPIs for immediate and long-term goals.

Requirements

• Deep expertise in performance marketing.
• Strong leadership skills.
• Ability to stay ahead of marketing trends.
• Experience managing large-scale budgets.
• Proficiency in data-driven decision making.

Benefits

• Opportunity to lead a dynamic marketing team.
• Engagement with innovative marketing strategies.
• Collaborative work environment.
• Potential for career growth within the company.