Head of PPC - Remote

Overview

This role offers the chance to lead and shape the PPC strategy of a dynamic digital marketing team, optimizing campaigns to maximize ROI across multiple channels.

In Short

• Lead and mentor a team of PPC specialists, fostering collaboration and high performance.
• Develop and execute comprehensive PPC strategies to drive traffic, conversions, and ROI.
• Manage Google AdWords accounts directly, providing guidance and oversight to team members.
• Conduct in-depth keyword research and implement strategies to maximize reach and relevance.
• Create and test compelling ad copy and creatives, performing A/B testing for optimal results.
• Allocate and monitor PPC budgets to ensure effective spending and reporting on performance.
• Analyze campaign performance using analytics tools and provide actionable insights and reports.
• Stay current with industry trends, best practices, and emerging technologies in PPC and digital marketing.

Requirements

• Experience in PPC management and strategy development.
• Strong understanding of Google AdWords and analytics tools.
• Proven leadership skills and ability to manage a team.
• Excellent analytical and problem-solving abilities.
• Ability to work in a fast-paced, remote environment.

Benefits

• Opportunity to lead a dynamic team.
• Professional growth and development opportunities.
• Flexible working environment.