Guest Engagement Lifecycle Marketing Manager - Remote

Overview

The Guest Engagement/Lifecycle Marketing Manager serves as the strategic lead and primary client liaison for omnichannel guest engagement initiatives. This role is responsible for owning the planning, execution, and performance of engagement programs, driving cross-functional collaboration, managing client relationships, and ensuring alignment with broader business and growth objectives. The Manager leads day-to-day operations of engagement programs while contributing to long-term engagement strategy, optimization, and innovation.

In Short

• Own the end-to-end campaign lifecycle across various channels.
• Develop and maintain an integrated omnichannel marketing calendar.
• Lead campaign performance reviews and provide data-backed recommendations.
• Serve as the primary point of contact for key clients.
• Oversee the development of actionable creative briefs.
• Manage execution timelines, resource planning, and campaign QA.
• Partner with analytics teams to translate reporting into insights.
• Provide guidance and support to junior team members.
• Lead high-visibility omnichannel engagement programs.
• Shape customer communication and loyalty strategy.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 4–6 years of experience in customer engagement and CRM marketing.
• Experience with enterprise engagement platforms like Braze or Attentive.
• Proven ability to manage and optimize cross-channel marketing programs.
• Strong client-facing experience.
• Exceptional written, verbal, and presentation skills.
• Strong project management skills.
• Highly organized and detail-oriented.
• Proficiency in Google Workspace and Microsoft Office.

Benefits

• Clear pathway to Senior Manager and Director-level roles.
• Gain exposure to loyalty and customer lifecycle optimization.
• Work with marquee clients in high-visibility programs.