Guest Engagement Lifecycle Marketing Manager - Remote

Overview

The Guest Engagement/Lifecycle Marketing Manager serves as the strategic lead and primary client liaison for omnichannel guest engagement initiatives. This role is responsible for owning the planning, execution, and performance of engagement programs, driving cross-functional collaboration, managing client relationships, and ensuring alignment with broader business and growth objectives. The Manager leads day-to-day operations of engagement programs while contributing to long-term engagement strategy, optimization, and innovation.

In Short

• Own the end-to-end campaign lifecycle across Email, SMS, Push, and In-App messaging.
• Develop and maintain an integrated omnichannel marketing calendar.
• Lead campaign performance reviews and provide data-backed recommendations.
• Serve as the primary point of contact for key clients.
• Manage expectations and strengthen long-term partnerships.
• Oversee the development of clear, actionable creative briefs.
• Ensure messaging aligns with brand voice and strategic objectives.
• Own execution timelines and resource planning.
• Partner with analytics teams for meaningful business insights.
• Provide guidance and support to junior team members.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 4–6 years of experience in customer engagement or CRM marketing.
• Experience with enterprise engagement platforms such as Braze, Attentive, or Sparkfly.
• Proven ability to manage and optimize cross-channel marketing programs.
• Strong client-facing experience.
• Exceptional written, verbal, and presentation skills.
• Strong project management skills and experience leading teams.
• Highly organized and results-driven.
• Proficiency in Google Workspace and project management platforms.

Benefits

• Lead high-visibility omnichannel engagement programs.
• Shape customer communication and loyalty strategy.
• Gain exposure to loyalty and customer lifecycle optimization.
• Clear pathway to Senior Manager and Director-level roles.