Product Marketing Manager - Bitcoin DeFi - Remote

Overview

The Product Marketing Manager at IOG will focus on Bitcoin DeFi, driving product positioning and go-to-market strategies in the blockchain technology sector.

In Short

• Collaborate with Product Management and Marketing Communications.
• Define and drive go-to-market strategies.
• Lead market intelligence development on buyer personas.
• Monitor and analyze the competitive landscape.
• Deliver consistent product feature positioning.
• Plan and execute global product launches.
• Develop marketing assets and sales enablement tools.
• Support PR, social media, and customer communications.
• Partner with regional marketing managers for campaigns.
• Represent IOG at events and conferences.

Requirements

• Experience in hi-tech international B2B and B2C marketing.
• Background in blockchain or emerging technology.
• Ability to work with remote teams.
• Strong communication and collaboration skills.
• Experience in product positioning and messaging.
• Knowledge of market intelligence and competitive analysis.
• Experience in planning product launches.
• Ability to create marketing assets.
• Experience in event representation.

Benefits

• Opportunity to work in a cutting-edge technology company.
• Collaborative work environment.
• Impactful role in shaping product marketing strategies.
• Engagement with global teams.
• Chance to represent a leading blockchain organization.