Marketing Lead - RealFi - Remote

Overview

The Marketing Lead is responsible for defining, owning, and scaling RealFi’s market narrative, positioning, and credibility from pre-launch through long-term growth.

In Short

• Define and own RealFi’s market narrative and positioning.
• Serve as the strategic steward of the company’s external perception.
• Build durable trust and define category leadership.
• Strengthen capital market confidence and establish long-term brand equity.
• Drive perception among DeFi power users and institutional investors.
• Ensure clarity and credibility in communications.
• Engage with exchanges and ecosystem partners.
• Work with regulators and analysts to enhance market understanding.
• Focus on long-term growth rather than just tactical execution.
• Shape RealFi's positioning within the broader financial ecosystem.

Requirements

• Proven experience in a senior marketing role.
• Strong understanding of blockchain and DeFi markets.
• Experience in building brand equity and market trust.
• Ability to communicate complex ideas clearly.
• Strategic thinking and leadership skills.
• Familiarity with capital markets and institutional investors.
• Experience in stakeholder engagement.
• Proven track record of successful marketing campaigns.
• Ability to work collaboratively across teams.
• Strong analytical and problem-solving skills.

Benefits

• Opportunity to work in an innovative tech company.
• Be part of a team focused on positive change.
• Flexible working environment.
• Competitive salary and benefits package.
• Access to professional development opportunities.
• Work on groundbreaking blockchain projects.
• Collaborate with industry leaders and experts.
• Contribute to meaningful advancements in DeFi.
• Engage in a culture of curiosity and creativity.
• Make a significant impact in the blockchain space.