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Marketing Lead - RealFi - Remote

Posted 2 days ago
Marketing
Full Time
United Kingdom

Overview

The Marketing Lead is responsible for defining, owning, and scaling RealFi’s market narrative, positioning, and credibility from pre-launch through long-term growth.

In Short

  • Define and own RealFi’s market narrative and positioning.
  • Serve as the strategic steward of the company’s external perception.
  • Build durable trust and define category leadership.
  • Strengthen capital market confidence and establish long-term brand equity.
  • Drive perception among DeFi power users and institutional investors.
  • Ensure clarity and credibility in communications.
  • Engage with exchanges and ecosystem partners.
  • Work with regulators and analysts to enhance market understanding.
  • Focus on long-term growth rather than just tactical execution.
  • Shape RealFi's positioning within the broader financial ecosystem.

Requirements

  • Proven experience in a senior marketing role.
  • Strong understanding of blockchain and DeFi markets.
  • Experience in building brand equity and market trust.
  • Ability to communicate complex ideas clearly.
  • Strategic thinking and leadership skills.
  • Familiarity with capital markets and institutional investors.
  • Experience in stakeholder engagement.
  • Proven track record of successful marketing campaigns.
  • Ability to work collaboratively across teams.
  • Strong analytical and problem-solving skills.

Benefits

  • Opportunity to work in an innovative tech company.
  • Be part of a team focused on positive change.
  • Flexible working environment.
  • Competitive salary and benefits package.
  • Access to professional development opportunities.
  • Work on groundbreaking blockchain projects.
  • Collaborate with industry leaders and experts.
  • Contribute to meaningful advancements in DeFi.
  • Engage in a culture of curiosity and creativity.
  • Make a significant impact in the blockchain space.
IO Global logo

IO Global

IO Global, formerly known as IOHK, is a pioneering technology company dedicated to blockchain research and development. With a strong emphasis on a scientific approach, IO Global is recognized for its commitment to peer-reviewed research and formal methods that ensure the security, scalability, and sustainability of blockchain technologies. The company focuses on advancing decentralized finance (DeFi), governance, and identity management, aiming to enhance the global adoption of blockchain. Driven by curiosity and a desire for positive change, IO Global fosters creativity and innovation within its teams, empowering individuals to become changemakers in the blockchain space.

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