Marketing Lead - Remote

Overview

Boost is building the onchain incentives layer for crypto applications. We help teams design and run incentive programs that reward real onchain actions and drive sustainable revenue, not vanity metrics.

This role comes with a large amount of ownership over our brand, growth engine, and the experiments we run across Boost and RabbitHole, working directly with the founders and core team.

In Short

• Own marketing strategy and execution – positioning, messaging, channels, campaigns, and measurement.
• Run multiple campaigns in parallel – product launches, ecosystem partnerships, ambassador initiatives, and creator collaborations.
• Design and scale an ambassador / creator program that drives usage of Boost-powered quests and incentives.
• Navigate and test new channels – Farcaster, quest platforms, mini-apps, onchain communities, events.
• Translate complex onchain concepts into clear narratives, content, and campaigns.
• Experiment with creative stunts and incentive experiments that resonate with crypto culture.
• Partner with product, BD, and founders to provide campaign insights for roadmap and strategy.

Requirements

• Experience with quest/incentive products in web3.
• Experience running an ambassador or creator program.
• Strong organizational skills and ability to manage ambiguity.
• Ability to juggle multiple projects effectively.
• Strong product intuition and messaging skills.
• Experience navigating new channels and building playbooks.

Benefits

• Work directly with founders and core team.
• Large ownership over brand and growth initiatives.
• Opportunity to shape the marketing narrative in the crypto space.