Account Based Marketing Manager (ABM) – EdTech SaaS - Remote

Overview

At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. We do this by giving smart, creative, passionate people opportunities to create awesome.

In Short

• Design and manage ABM programs targeting institutions and organizations.
• Collaborate with marketing, sales, and customer success teams.
• Use Demandbase for multi-channel account journeys.
• Partner with content teams to develop resonating assets.
• Manage budgets and timelines while experimenting with new tactics.
• Lead research projects to inform ABM strategies.
• Work closely with sales and marketing operations for campaign alignment.
• Design dashboards for ABM performance visualization.
• Continuously refine targeting strategies and track KPIs.
• Share best practices to elevate ABM strategy.

Requirements

• 5–7 years of B2B marketing experience, with 2+ years in ABM.
• Proven ability to execute ABM programs.
• Hands-on expertise with Demandbase, Marketo, Salesforce, and Tableau.
• Analytical mindset for data interpretation.
• Excellent communication and collaboration skills.
• Curiosity and creativity aligned with innovation.
• Bachelor’s degree in Marketing, Business, or related field.

Benefits

• Diverse and inclusive workplace.
• Opportunities for professional growth.
• Collaborative work environment.
• Focus on innovation and creativity.