Account-based Marketing (ABM) Manager - Remote

Overview

As a strategic and results-oriented Account-based Marketing (ABM) Manager, you will drive our ABM initiatives to accelerate pipeline growth and revenue for our enterprise accounts.

In Short

• Lead end-to-end ABM strategy from account selection to campaign execution.
• Architect multi-channel ABM campaigns for key decision-makers.
• Collaborate with sales teams to identify and prioritize target accounts.
• Create compelling content that resonates with enterprise stakeholders.
• Measure campaign effectiveness and track KPIs.
• Stay informed on industry trends and ABM best practices.
• Work in a dynamic, fast-paced environment.
• Engage in cross-functional collaboration with marketing and sales enablement teams.
• Utilize data and analytics for insights and strategy refinement.
• Provide regular updates on campaign performance to stakeholders.

Requirements

• 5-7 years of B2B marketing experience, with 3-4 years in ABM.
• Experience with marketing tools like Foundry, 6sense, Demandbase.
• Strong strategic thinking and problem-solving skills.
• Excellent relationship-building and leadership skills.
• Ability to adapt quickly to change and thrive in ambiguity.
• Data-driven decision-making and creative innovation.
• Understanding of the HR technology industry landscape.

Benefits

• 401(k) plan with company match.
• Flexible vacation policy.
• Paid family leave.
• Best-in-class health care benefits.
• Access to 2,800+ online certificate and degree programs.