Account Based Marketing Manager (ABM) – EdTech SaaS - Remote

Overview

As an Account-Based Marketing Manager at Instructure, you will connect our mission of empowering education with measurable business growth through strategic and creative marketing initiatives.

In Short

• Lead and execute ABM strategy across various channels.
• Collaborate with marketing, sales, and customer success teams.
• Utilize Demandbase to measure account journeys.
• Develop marketing assets tailored to educational audiences.
• Manage budgets and timelines for marketing programs.
• Analyze research to refine ABM strategies.
• Ensure alignment of marketing activities with business objectives.
• Design dashboards for ABM performance tracking.
• Continuously optimize targeting strategies based on data.
• Share insights to improve ABM strategy across teams.

Requirements

• 5–7 years of B2B marketing experience, with 2+ years in ABM.
• Proven track record in executing ABM programs.
• Hands-on experience with marketing tools like Demandbase and Marketo.
• Strong analytical skills to interpret data effectively.
• Excellent communication and collaboration abilities.
• Creative and curious mindset aligned with innovation.
• Bachelor’s degree in Marketing or related field.

Benefits

• Opportunity to work in a diverse and inclusive environment.
• Collaborative culture focused on innovation and growth.
• Comprehensive benefits package.
• Professional development opportunities.
• Flexible work arrangements.