Account Based Marketing Manager - Remote

Overview

The Account Based Marketing Manager will lead the development and execution of our account-based marketing strategy, creating high-quality pipeline within our targeted accounts within our Ideal Customer Profile (ICP). This role requires a metrics-obsessed strategist who lives and breathes funnel performance, demonstrates hands-on technical channel expertise, and operates with an experimental, hypothesis-driven mindset.

In Short

• Lead the development and execution of account-based marketing strategy.
• Create high-quality pipeline within targeted accounts.
• Design and implement comprehensive ABM strategy aligned with revenue goals.
• Execute personalized, multi-channel campaigns for target accounts.
• Partner closely with sales leadership to prioritize target accounts.
• Track and optimize campaign performance based on funnel metrics.
• Demonstrate hands-on proficiency with ABM platforms and tools.
• Establish clear processes for account handoffs and lead routing.
• Facilitate account planning sessions between marketing and sales teams.
• Maintain post-campaign analysis discipline for continuous improvement.

Requirements

• 6+ years of experience in B2B demand generation.
• 3 years focused on account-based marketing.
• Proven track record of driving pipeline and ARR through ABM programs.
• Strong analytical skills with ability to diagnose funnel performance issues.
• Hands-on technical proficiency with ABM platforms and CRM systems.
• Strong communication and presentation skills.
• Ability to build relationships and influence cross-functional stakeholders.
• Demonstrated success in running disciplined experiments.
• Cybersecurity experience is a plus.
• Experience in SaaS or enterprise software is desirable.

Benefits

• Competitive salary + Equity.
• 401k plan.
• Robust benefits package - 85% medical, dental, vision coverage.
• Flexible PTO.
• Life insurance coverage.
• Short and Long Term Disability Insurance paid by the company.
• Generous nationwide parental leave policy.
• Wellbeing package including mental health and gym discounts.
• Flexible working hours for personal well-being.
• Employee Assistance Program.