Account Based Marketing Specialist - Remote

Overview

The Account Based Marketing Specialist will lead the development and execution of our account-based marketing strategy, creating high-quality pipeline within our targeted accounts within our Ideal Customer Profile (ICP).

In Short

• Design and implement comprehensive ABM strategy aligned with company revenue goals.
• Define target account selection criteria and segmentation framework.
• Develop account tiering structure and appropriate engagement strategies.
• Design and execute hypothesis-driven, personalized, multi-channel campaigns.
• Partner closely with sales leadership to prioritize target accounts.
• Live and breathe funnel metrics and implement comprehensive ABM dashboards.
• Demonstrate hands-on proficiency with ABM platforms and marketing tools.
• Track campaign performance and optimize based on insights.
• Facilitate regular account planning sessions between marketing and sales teams.
• Monitor account progression through buying stages.

Requirements

• 4+ years of experience in B2B demand generation.
• Demonstrated track record of understanding funnel metrics.
• Proven experimental mindset with unique, hypothesis-driven campaigns.
• Strong sales partnership orientation.
• Hands-on technical proficiency with ABM platforms.
• Deep analytical skills to diagnose funnel performance issues.
• Strong communication and presentation skills.
• Ability to build relationships and influence stakeholders.
• Track record of running disciplined experiments.

Benefits

• Competitive salary + Equity.
• 401k plan.
• Robust benefits package.
• Flexible PTO.
• Life insurance coverage.
• Short and Long Term Disability Insurance.
• Generous parental leave policy.
• Wellbeing package including mental health support.
• Flexible working hours.
• Employee Assistance Program.