Account-Based Marketing Specialist - Remote

Overview

We are looking for a results-driven Account-Based Marketing (ABM) Specialist to join our team and accelerate the growth of our board portal software business within the DACH (Germany, Austria, Switzerland) region. The ABM Specialist will be responsible for developing, managing, and executing targeted marketing campaigns aimed at specific high-value accounts, working closely with our sales team to deliver qualified leads and measurable business outcomes.

In Short

• Plan, implement, and manage targeted ABM campaigns tailored specifically to our priority accounts in the DACH region.
• Collaborate closely with sales and SDR teams to identify target accounts, develop tailored messaging, and execute strategic outreach.
• Create engaging and localized content including emails, LinkedIn/Xing messages, presentations, case studies, whitepapers, and testimonials.
• Organize and execute webinars, virtual events, and other digital marketing activities to engage target accounts and drive pipeline growth.
• Analyze campaign performance, measure ROI, and regularly report insights to improve future initiatives.
• Manage digital marketing efforts including SEO, content updates, and social media presence (LinkedIn, Xing) to enhance visibility and market positioning.
• Build strong internal relationships with sales, customer success, and partner management teams to ensure alignment and maximize campaign impact.

Requirements

• Proven experience in Account-Based Marketing or similar roles.
• Strong understanding of digital marketing strategies and tools.
• Excellent communication and collaboration skills.
• Experience in creating marketing content tailored to specific audiences.
• Ability to analyze data and generate actionable insights.
• Familiarity with SEO and social media marketing.
• Experience with webinars and virtual event management.

Benefits

• Opportunity to work in a dynamic and growing company.
• Collaborative team environment.
• Professional development opportunities.
• Flexible working hours.
• Competitive salary and benefits package.