Account Based Marketing Manager - Remote

Overview

As an Account Based Marketing Manager at Learnlight, you will be responsible for designing and executing high-impact marketing programs for strategic accounts, collaborating with various teams to drive growth.

In Short

• Report to the Head of Global Field Marketing and Campaigns.
• Design and execute ABM campaigns for strategic accounts.
• Collaborate with sales and marketing teams to align strategies.
• Develop profiles of key decision-makers for targeted campaigns.
• Utilize CRM tools for campaign management and performance tracking.
• Engage in both strategic planning and execution of marketing initiatives.
• Work with content teams to create tailored messaging and materials.
• Analyze campaign performance and provide actionable insights.
• Contribute to a remote work culture with a focus on work-life balance.
• Participate in community events and professional development opportunities.

Requirements

• 4–6 years of B2B marketing experience, with a focus on ABM.
• Proven ability in designing and executing ABM campaigns.
• Strong understanding of buyer personas and customer journey mapping.
• Hands-on experience with CRM and marketing automation tools.
• Ability to analyze campaign performance and optimize initiatives.
• Experience working closely with sales and account management teams.
• Outstanding writing and presentation skills.
• Fluency in English; additional European languages are a plus.

Benefits

• Remote work culture with flexible options for collaboration.
• Generous paid time off and company-wide days off.
• Access to language learning and professional development opportunities.
• Participation in virtual wellbeing sessions and team-building activities.
• Regular updates on company news and developments.
• Opportunities to earn bonuses through referral programs.
• Commitment to diversity, equity, and inclusion in the workplace.