Senior Marketing Specialist - Remote

Overview

The Senior Marketing Specialist at Instructure plays a critical role in the growth of the Partners program, executing marketing initiatives and enhancing the company's presence in the edtech ecosystem.

In Short

• Contribute to the growth of Instructure's Partners program.
• Execute marketing initiatives and enhance presence in the edtech ecosystem.
• Translate strategy into high-quality outputs such as web content and collateral.
• Collaborate with Sales, Customer Success, and Product teams.
• Manage operational components essential to partner marketing success.
• Monitor program performance using various tools.
• Support campaign and event execution.
• Expand partner prospect database through research and outreach.
• Recommend creative approaches for engagement.
• Maintain clear project plans and documentation.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3+ years of experience in marketing execution, ideally in SaaS or edtech.
• Strong proficiency with Marketo and familiarity with Salesforce.
• Excellent organizational and project management skills.
• Strong analytical capabilities to interpret data.
• Creativity in storytelling and content creation.
• Proactive and self-starting mindset.

Benefits

• Competitive compensation and ownership program for employees.
• Flexible schedules and remote-friendly culture.
• Generous time off and wellness programs.
• Annual learning and development stipends.
• Technology and tools provided for optimal work.
• Inclusivity and meaningful connection in company culture.