Social Community and Brand Specialist - Remote

Overview

Insomnia Cookies is expanding across Canada, and we’re searching for a Social Community & Brand Specialist to turn our growth into a cultural movement. You’ll be the bold, playful voice of our brand, shaping experiences that resonate both online and in real life.

In Short

• Develop and publish engaging content across various social media platforms.
• Monitor platform trends and adapt strategies accordingly.
• Build and nurture partnerships with local organizations and influencers.
• Plan and execute brand events to engage relevant audiences.
• Actively engage with followers and manage relationships with advocates.
• Track KPIs and analyze results to optimize strategies.
• Collaborate with US and UK teams for social media strategies.
• Foster a loyal community online and offline.
• Ensure brand activations are memorable and on-brand.
• Be a creative storyteller with an eye for cultural trends.

Requirements

• 1–3 years of experience in social media marketing or brand marketing.
• Strong understanding of social platforms and analytics.
• Experience in building community partnerships.
• Basic event planning and project management skills.
• Excellent communication skills.
• Basic design skills (Canva, Adobe Creative Suite).
• Bonus: experience working with influencers or creators.
• Creative mindset and ability to thrive in digital and in-person settings.
• Highly organized and proactive.

Benefits

• Competitive executive compensation package including base, bonus, and equity.
• Comprehensive benefits including health, dental, vision, and 401(k).
• A fun, entrepreneurial, and cookie-filled culture.
• Free cookies and branded swag.
• Opportunity to shape the next chapter of growth for Insomnia Cookies.