Senior Marketing Manager - Remote

Overview

As a Senior Marketing Manager at Informa, you will lead strategic marketing initiatives that drive commercial success for high-profile technology events.

In Short

• Develop and lead strategic marketing initiatives for technology events.
• Create revenue-generating campaigns that attract sponsors and exhibitors.
• Utilize data-driven strategies to optimize campaigns and demonstrate ROI.
• Craft market-defining narratives to elevate event value propositions.
• Implement advanced sales enablement systems to enhance deal cycles.
• Engage high-value prospects through integrated multi-channel experiences.
• Collaborate with cross-functional teams to achieve marketing goals.
• Mentor junior marketing team members and drive process improvements.
• Work in a supportive and innovative team environment.
• Enjoy flexible working arrangements with a focus on in-person collaboration.

Requirements

• 5+ years of B2B marketing experience, preferably in events or technology.
• Proven leadership in executing successful marketing strategies.
• Mastery of digital marketing channels and analytics.
• Experience with marketing automation platforms like Eloqua and Salesforce.
• Strong storytelling skills with a focus on customer-centric content.
• Cross-functional leadership abilities to work with various teams.
• Experience mentoring and improving marketing processes.

Benefits

• Welcoming culture with social events and community engagement.
• Opportunity to volunteer with charity match funding.
• Career development opportunities and access to training resources.
• Generous PTO policy and flexible working arrangements.
• Competitive benefits including health insurance and 401k match.
• Wellbeing support through various programs and resources.
• Recognition for achievements through awards and programs.
• Opportunity to collaborate with international teams.