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Senior Marketing Manager - Remote

Posted Yesterday
Marketing
Full Time
TX, USA
$85,000 - $95,000/year

Overview

As a Senior Marketing Manager at Informa, you will lead strategic marketing initiatives that drive commercial success for high-profile technology events.

In Short

  • Develop and lead strategic marketing initiatives for technology events.
  • Create revenue-generating campaigns that attract sponsors and exhibitors.
  • Utilize data-driven strategies to optimize campaigns and demonstrate ROI.
  • Craft market-defining narratives to elevate event value propositions.
  • Implement advanced sales enablement systems to enhance deal cycles.
  • Engage high-value prospects through integrated multi-channel experiences.
  • Collaborate with cross-functional teams to achieve marketing goals.
  • Mentor junior marketing team members and drive process improvements.
  • Work in a supportive and innovative team environment.
  • Enjoy flexible working arrangements with a focus on in-person collaboration.

Requirements

  • 5+ years of B2B marketing experience, preferably in events or technology.
  • Proven leadership in executing successful marketing strategies.
  • Mastery of digital marketing channels and analytics.
  • Experience with marketing automation platforms like Eloqua and Salesforce.
  • Strong storytelling skills with a focus on customer-centric content.
  • Cross-functional leadership abilities to work with various teams.
  • Experience mentoring and improving marketing processes.

Benefits

  • Welcoming culture with social events and community engagement.
  • Opportunity to volunteer with charity match funding.
  • Career development opportunities and access to training resources.
  • Generous PTO policy and flexible working arrangements.
  • Competitive benefits including health insurance and 401k match.
  • Wellbeing support through various programs and resources.
  • Recognition for achievements through awards and programs.
  • Opportunity to collaborate with international teams.
Informa Group Plc logo

Informa Group Plc

Informa Group Plc. is a leading global events, intelligence, and scholarly research business, known for its innovative approach to organizing large-scale B2B live and on-demand events. With a strong presence in Saudi Arabia, Informa is committed to transforming the events landscape by partnering with key government and non-government organizations. The company is recognized for hosting record-breaking events, such as the LEAP tech event, and for bringing iconic brands like Cityscape Global and Black Hat to the region. Informa fosters a dynamic and ambitious work environment, encouraging its team to push boundaries and drive impactful change in the global events sector.

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