Senior Marketing Manager - Remote

Overview

We're looking for a Senior Marketing Manager to own and drive our marketing strategy. In this role, you’ll shape the voice and presence of a fast-growing fintech company, scale brand awareness, generate demand, and directly impact revenue growth.

In Short

• Lead and execute the full-funnel marketing strategy across digital, content, paid, email, SEO/SEM, social, and PR
• Build and launch integrated campaigns that generate qualified leads and drive pipeline growth
• Continuously optimize campaigns through KPI tracking, conversion analysis, and ROI reporting
• Manage HubSpot with precision, ensuring clean attribution, data accuracy, and actionable reporting
• Define and evolve brand positioning, messaging, and visual identity for consistency and impact
• Oversee creation of high-value content (webinars, case studies, blogs, videos, social)
• Lead external communications, from media outreach to thought leadership initiatives
• Manage and grow a network of freelancers, contractors, and agencies
• Partner with Sales, Product, and Leadership to align marketing with company strategy
• Collaborate with design and development teams to optimize website and landing pages for conversion

Requirements

• Strategic + Hands-On: You think like a CMO but love rolling up your sleeves
• Creative + Analytical: You blend storytelling with data-driven decision making
• Collaborative Leader: You thrive in cross-functional environments and manage partners with ease
• Market-Savvy: You understand small business owners and the challenges they face
• Proactive + Fast-Moving: You take ownership, prioritize clarity, and execute with urgency

What Gets You to the Top of the List

• 5+ years of experience in marketing, ideally in B2B SaaS, fintech, or professional services
• Proven success leading integrated campaigns from strategy through execution
• HubSpot expertise (required) plus experience with Google Analytics and paid ad platforms
• Experience managing freelancers, vendors, or small teams
• Strong written and verbal communication skills with the ability to sell ideas internally and externally
• Bonus: Knowledge of bookkeeping, accounting, or financial services

Benefits

• Competitive pay: CAD $100,000 – CAD$165,000 base + performance bonus
• Flexibility: Fully remote workplace, flexible hours, unlimited PTO (after 1 year), and company-paid holidays
• Family Support: Paid parental leave and job security for all new parents (moms, dads, adoptive, foster)
• Culture: Collaborative team, virtual events, and a company that promotes from within
• Growth: Career pathing, advancement opportunities, and the chance to make a measurable impact