Digital Marketing Manager, Member Acquisition and Engagement - Remote

Overview

As part of the Growth Marketing team at Included Health, you’ll help shape and execute strategies that drive member acquisition, activation, engagement, and retention across a wide range of audiences.

In Short

• Lead strategy and execution of multi-channel lifecycle campaigns.
• Own and evolve lifecycle strategies across various channels.
• Translate marketing objectives into actionable campaign plans.
• Collaborate with data teams to define high-value audiences.
• Build and optimize member journeys using Salesforce Marketing Cloud.
• Design and execute A/B tests for campaign optimization.
• Monitor campaign performance and translate results into insights.
• Partner with cross-functional teams to align on goals.
• Identify new engagement levers to deepen member value.
• Contribute to building internal tools and processes.

Requirements

• 5+ years of experience in digital or lifecycle marketing.
• Experience leading full-funnel campaigns across multiple channels.
• Hands-on experience with Salesforce Marketing Cloud or similar.
• Strategic thinker with strong execution skills.
• Excellent collaboration and communication skills.
• Curiosity about martech tools and data systems.
• Analytical mindset with performance data interpretation skills.
• Strong project management skills.
• Passion for improving healthcare experiences.

Benefits

• Collaborative work environment with leadership support.
• Opportunity to make a meaningful impact on healthcare.
• Access to professional development resources.
• Flexible work arrangements.
• Engaging team culture focused on innovation.