Regional Director of Marketing Strategy - Remote

Overview

As the Regional Director of Marketing Strategy with HVMG, you'll play a vital role in shaping the marketing performance of our hotel portfolio across multiple markets and brands. This role will lead and support our property teams in the development, execution, and oversight of individualized marketing strategies — spanning digital, social, and traditional channels — that drive demand, strengthen brand positioning, and maximize return on investment.

In Short

• Develop and execute a comprehensive portfolio-wide marketing strategy aligned with business, revenue, and growth objectives
• Establish marketing standards, frameworks, and best practices across all properties
• Balance brand compliance with market-specific customization and performance needs
• Serve as the central point of accountability for marketing performance across the portfolio
• Partner closely with Revenue Strategy and Sales to support demand generation across transient, group, and leisure segments
• Oversee digital marketing strategy including website content, SEO/SEM, paid media, and email campaigns
• Deploy paid media campaigns and monitor return on ad spend (ROAS)
• Evaluate emerging digital trends and platforms for portfolio applicability
• Manage relationships with marketing agencies and creative partners
• Communicate results and recommendations to executive leadership

Requirements

• Bachelor’s or Master’s degree in Marketing, Business, Hospitality, or related field
• 5+ years of experience in hotel marketing or digital marketing
• Experience leading marketing initiatives at a corporate level
• Proven track record of data-driven marketing and ROI optimization
• Excellent communication, presentation, and storytelling skills

Benefits

• Career growth opportunities across our nationwide portfolio
• Paid Time Off (PTO) and 9 Company Holidays
• Full healthcare benefits: medical, dental, and vision
• 401(k) with guaranteed 4% match and no vesting period
• Exclusive hotel and food & beverage discounts