Senior Marketer, Marketing Operations - Remote

Overview

HubSpot is looking for a Senior Marketer - Marketing Operations to optimize our marketing technology infrastructure and drive conversion for INBOUND, our flagship industry event. In this role, you will have the opportunity to unlock the full potential of our HubSpot Marketing Hub, build sophisticated automation workflows, and create the technical foundation that enables our marketing team to drive 12,000+ ticket registrations and $6M+ in revenue.

In Short

• Optimize HubSpot portal for comprehensive data management.
• Build and execute email campaigns in partnership with the Senior Content Marketer.
• Implement segmentation in HubSpot based on various data.
• Own ongoing re-engagement programs to maintain database health.
• Optimize pre-event promotion campaigns.
• Create intelligent contact scoring and routing workflows.
• Build A/B testing infrastructure for campaigns.
• Build performance dashboards tracking customer journey.
• Implement UTM tracking standards for accurate attribution.
• Develop market analysis reports.

Requirements

• 5+ years of marketing operations experience with deep HubSpot expertise.
• Proven track record optimizing marketing databases.
• Technical problem-solving skills.
• Ability to thrive in a high-stakes environment.
• Organized, detail-oriented, and process-focused.
• Hands-on experience in technical strategy and execution.
• Strong data analysis and performance reporting skills.
• Experience developing strong cross-functional relationships.
• Direct experience with email marketing automation.
• Experience with A/B testing methodology.

Benefits

• Equity plan participation for eligible roles.
• Individual compensation packages tailored to skills and experience.
• Access to HubSpot’s benefits and perks.
• Transparent compensation practices.
• Opportunities for professional growth.