Director of Strategic Content - Remote

Overview

This role is responsible for shaping, integrating, and optimizing Highmark Health’s content efforts for external customer audiences, aligning with the company’s mission to deliver remarkable health experiences.

In Short

• Lead and optimize content strategy aligned with business goals and audience needs.
• Manage a small team while providing leadership and development opportunities.
• Collaborate with marketing and communications teams to develop effective content strategies.
• Analyze customer journeys to align content with each stage.
• Plan and develop long-term content and editorial calendars.
• Utilize data insights to inform content strategies and deliverables.
• Drive adoption of new content vision and channel approaches.
• Oversee communication benchmarking and best practices for enterprise content.
• Contribute to annual strategic plans and departmental initiatives.
• Ensure alignment of content with the enterprise content strategy across various channels.

Requirements

• Bachelor's Degree or equivalent experience.
• 10 years in healthcare, health insurance, or corporate communications.
• 7 years managing large communication programs.
• 5 years of demonstrated leadership capabilities.
• Strong strategic acumen and exceptional communication skills.
• Experience with change management communications.
• Ability to work in a heavily matrixed environment.
• Proficiency in analytical and problem-solving skills.
• Understanding of health care nomenclature is preferred.
• Travel requirement: 0% - 25%.

Benefits

• Competitive salary range.
• Comprehensive health benefits.
• Opportunities for professional development.
• Supportive work environment focused on employee growth.
• Flexible work arrangements.