Senior Product Marketing Manager - Remote

Overview

Higharc is a VC-backed startup that is changing how new homes are designed and built. Join a founding team who’ve shipped products for Autodesk, Electronic Arts, Nike, and Apple. In 2024, we raised a $53M Series B fundraising round with support from top-notch venture capital firms and more than 18 strategic investors—industry leaders in construction, building products manufacturing, and distribution.

We’re looking for a driven individual with a passion for digital strategy, content, and go-to-market excellence to lead and elevate our product marketing of our connected cloud platform for homebuilders. This role will be responsible for owning our core product messaging, developing sales enablement content, product managing our website, and leading key feature launches with the product and engineering organization. If you thrive on translating complex ideas into compelling narratives and have a knack for turning strategy into results, we want to hear from you!

In Short

• Create and own a comprehensive library of sales enablement materials.
• Work closely with sales and customer success teams to ensure consistent product messaging.
• Create scalable, persona-driven playbooks for product education and marketing campaigns.
• Own and drive the go-to-market strategy for new product features.
• Create product positioning and key messaging frameworks.
• Lead cross-functional teams through successful feature launches.
• Own the strategy and execution of the company website.
• Implement and manage on-page SEO strategies.
• Define and track KPIs for product marketing initiatives.
• Stay up-to-date with industry trends and competitive landscape.

Requirements

• Minimum 5+ years of experience in marketing, design, and content.
• Exceptional writing and storytelling skills.
• Proven track record of creating impactful sales enablement content.
• Ability to lead cross-functional groups.
• Good understanding of website management and modern marketing tools.
• Strong design sense and taste.

Benefits

• Flexible hours for work-life balance.
• Competitive salaries with significant equity.
• Comprehensive medical, dental, and vision coverage.
• Unlimited PTO and meaningful maternity/paternity leave.
• Access to short and long-term disability plans and a 401K.
• Stipend to create an ideal home office.