Senior Performance Marketing Manager - Paid Social - Remote

Overview

Our mission at HEY HOLY: Taking dog health to the next level through nutrition. Instead of one-size-fits-all, we focus on breed-specific, functional food – developed with veterinarians and with the goal of enabling every dog to live a long, healthy life.

What began as an idea in 2022 is today a rapidly growing DTC subscription model serving over 20,000 dogs. Our 20-person team is set to grow to over 35 by the end of 2026 – now is the perfect time to join.

Our ambition doesn’t stop at the product – or the creative. We think through the entire journey: from the first hook to conversion in the shop. For us, performance marketing isn’t a nice-to-have – it’s a solid foundation to reach our target audiences effectively and efficiently.

And that’s where you come in: You have a strong grasp of numbers – and a real obsession with dogs. But your interest goes beyond the four-legged friends – you’re just as curious about the dog parents behind them. You spot patterns, test hypotheses, and enjoy developing new ideas and approaches. For ads that don’t just look good – they deliver results.

In Short

• Develop, implement, and manage performance marketing campaigns across multiple paid social channels (e.g., Meta, TikTok).
• Create well-founded creative concepts based on past performance data.
• Conduct deep audience analyses using existing customer research.
• Analyze campaign data and derive recommendations for optimization.
• Manage and allocate marketing budgets efficiently to maximize ROI.
• Establish a weekly reporting framework with KPIs in collaboration with the Data team.
• Stay updated on trends and best practices in performance marketing.

Requirements

• At least 4 years of experience in a comparable role, ideally in a D2C environment.
• Familiarity with Meta Ads and GA4.
• Ability to analyze data quickly and understand relevant KPIs.
• Strong interest in advertising and consumer psychology.
• Understanding of dog parents' needs and pain points.
• Structured and proactive work style with attention to detail.
• Strong English skills; German is a plus.

Benefits

• Flexibility to work in the office, hybrid, or fully remote in Germany.
• Individual training/certification budget for personal growth.
• Creative freedom and ownership in your role.
• Opportunities for fast development in responsibility and competence.
• Open and honest communication within the team.
• Access to Corporate Benefits and Wellpass for personal well-being.
• Free HEY HOLY food for happy dogs and people!