Senior Performance Marketing Manager - Remote

Overview

HEY HOLY is on a mission to elevate the health of dogs through nutrition, focusing on breed-specific, functional food developed with veterinarians to ensure every dog has a long, healthy life.

In Short

• Develop, implement, and manage performance marketing campaigns across multiple channels (e.g., Meta, TikTok, Google) to acquire new customers.
• Conduct in-depth audience analysis using customer research, reviews, comments, and insights from online communities.
• Create and execute solid creative concepts with internal and external resources.
• Analyze campaign data and derive actionable recommendations for continuous improvement.
• Manage and allocate marketing budgets efficiently to maximize ROI and customer acquisition.
• Establish weekly tracking with clearly defined KPIs and conduct further analyses as needed.
• Stay updated on the latest trends and best practices in performance marketing.

Requirements

• Minimum of 4 years of experience in a similar role, ideally in the D2C environment with a full-funnel focus on customer acquisition.
• Proficiency in Meta Ads, GA4, and Shopify; quick to learn new tools (attribution tools = bonus).
• Analytical and creative skills with a strong understanding of relevant KPIs.
• Interest or background in advertising and consumer psychology.
• Understanding of dog owners' behaviors and pain points.
• Structured, proactive, and strong implementation skills.
• Fluent in German and proficient in English (minimum B2).

Benefits

• Significant responsibility and creative freedom.
• Opportunities for rapid development in responsibility, competence, and perspective.
• Open and honest communication culture.
• Flexibility to work in the Frankfurt office, hybrid, or fully remote in Germany.
• Individual training budget for personal and professional development.
• Access to corporate benefits and wellness programs.
• Free HEY HOLY food for your dogs.