Senior Manager - Performance Marketing - Remote

Overview

Interview Kickstart is a premier career transformation platform turbocharging tech careers through AI upskilling.

Founded in 2014 in Santa Clara by Soham Mehta, ex-Box Engineering Leader, and Ryan Valles, a transformative P&L leader and former CEO with a track record of scaling ventures, Interview Kickstart’s vision is to help every tech professional thrive in today’s fast-evolving tech industry.

With 40+ domain-specific courses—from foundational Machine Learning and Generative AI to Agentic AI, System Design, and DSA—Interview Kickstart equips engineers, PMs, data professionals, and tech leaders to accelerate their careers. Its 600+ instructors—industry practitioners, hiring managers, and senior engineers from FAANG+ companies—bring real-world insight and cutting-edge expertise into every classroom.

Beyond upskilling, Interview Kickstart offers end-to-end career support. Personalized mock interviews, resume and LinkedIn branding, career coaching, salary negotiation guidance, and performance-based job referrals ensure that your AI upskilling translates into real career breakthroughs. Over 25,000 professionals have already advanced their careers through Interview Kickstart.

Recognized by TIME x Statista and GSV 150 as a top EdTech company, Interview Kickstart is the go-to platform for tech professionals looking to future-proof their careers in the age of AI.

In Short

• Responsible for planning, executing and maintaining performance marketing campaigns across channels
• Responsible for end to end Creative strategy to scale and optimize performance marketing
• Identify trends and insights, and optimize spend and performance based on the insights
• Run and analyze continuous multiple experiments to find new opportunities for growth and efficiency.
• Demonstrate ability to work at both the planning level (generating ideas for growth) and at the tactical level (managing campaign execution, creating and optimizing campaigns, analyzing traffic data).
• Drive and track KPIs like revenue, conversions, CPA, CPI, etc. on daily basis and create performance reports

Requirements

• 5+ years of dedicated, full-time experience in performance marketing
• Proven track record of Scaling profitable campaigns via creative strategy
• Expertise in rapid scaling up on at least 2 of these 3: Google Ads (Google Search, Google Discovery, Youtube Ads, Google Display Ads), LinkedIn Ads, and Facebook Ads.
• Good experience in other ad platforms like Quora Ads, Reddit Ads, and others
• Highly analytical with expertise in setting up, running, and reporting on experiments, and always sharing insights rather than just data.
• Ability to come up with creative ad ideas
• Good written communication skills
• Experience in hiring, leading and mentoring a team.

Benefits

• Complete ownership; there is minimal management and extreme autonomy
• High pedigree, high caliber team.
• Contribute directly to the success of the business & the top-line impact
• Top-of-the-line compensation
• Work from anywhere, forever. All roles at IK are forever remote!