Senior Director, Lifecycle Marketing - Remote

Overview

Henry Meds is seeking a highly experienced Senior Director, Lifecycle Marketing to lead, optimize, and innovate our customer engagement and retention strategies. This role will play a critical part in driving lifetime value (LTV), reducing churn, and ensuring every step of the customer journey feels seamless, personalized, and impactful.

In Short

• Design and execute data-driven, omnichannel lifecycle marketing strategies.
• Identify and implement opportunities to optimize LTV while reducing churn.
• Own the end-to-end onboarding experience for new customers.
• Create targeted campaigns across various channels.
• Lead A/B and multivariate testing to improve campaign performance.
• Analyze customer behaviors and engagement metrics.
• Work closely with cross-functional teams to align strategies.
• Evaluate and implement marketing tools for segmentation and automation.
• 8+ years of experience in lifecycle or retention marketing.
• Experience in a subscription-based, Direct-to-Consumer business.

Requirements

• Proven success in designing data-driven lifecycle marketing strategies.
• Deep knowledge of email, SMS, and in-app messaging.
• Experience with marketing automation platforms.
• Strong analytical skills to interpret customer data.
• Exceptional communication skills.
• Passion for understanding customer behavior.
• A results-oriented mindset.

Benefits

• Platinum PPO Healthcare + Vision & Dental.
• 401(k) with matching contributions.
• Unlimited PTO.
• Fully remote position with occasional travel.
• Impactful work as part of a fast-growing brand.