Head of Product and Brand Marketing - Remote

Overview

Headway’s mission is a big one – to build a new mental health care system everyone can access. We’ve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance.

In Short

• Lead the product and brand marketing initiatives at Headway.
• Responsible for product marketing, brand marketing, and corporate communications.
• Build and lead a high-performing marketing team.
• Define and own the overarching product marketing strategy.
• Launch new products and evolve the Headway brand.
• Establish and track KPIs for brand reach and customer engagement.
• Collaborate with cross-functional teams to shape broader strategies.
• Craft compelling messaging for diverse customer segments.
• Thrive in fast-paced environments with a growth mindset.
• Data-driven approach to marketing strategies.

Requirements

• 12+ years of experience in integrated marketing.
• 7+ years leading high-performing teams.
• Experience with go-to-market strategies and product launches.
• Strong cross-functional collaboration skills.
• Proven ability to influence stakeholders.
• Data-driven and results-oriented.
• Customer-obsessed with a focus on user needs.

Benefits

• Equity compensation.
• Comprehensive health benefits.
• 401K and retirement savings options.
• Work-from-home stipend.
• Flexible PTO and 16-week parental leave.
• Training and professional development opportunities.
• Employee Assistance Program (EAP).