Manager, Offline Performance Marketing - Remote

Overview

Harry’s Inc. is building a modern CPG company by putting people first and delivering against real unmet consumer needs. The company’s flagship brand - Harry’s - was founded by Jeff Raider and Andy Katz-Mayfield in 2013. After successfully launching and scaling Harry’s, Jeff and Andy saw an opportunity to bring their experience building Harry’s to other CPG categories where the consumer has also been historically underserved. Harry’s Inc. has grown significantly over the last ten years, and is now made up of four brands - Harry’s, Flamingo, Lume, Mando - and Harry’s Labs, the company’s incubation and M&A engine. The company employs more than 900 people across the U.S., U.K. and Germany, and is the largest CPG company built in the last 20 years. At Harry’s Inc, our mission is to Create Things People Like More — whether it's a product, an experience, or an internal tool, we believe in making the things around us better for our customers, and our team.

In Short

• Own and efficiently scale customer acquisition driven through offline channels.
• Take ownership over attribution modeling and identifying incremental ROI.
• Hit new customer growth, CPA, ROAS, and LTV targets.
• Drive continuous improvement through data analysis and media buying strategies.
• Perform ad optimizations and monitor key performance metrics.
• Identify and articulate ad creative performance learnings.
• Project manage creative development cycles with designers and copywriters.
• Compile industry research and produce recommendations.

Requirements

• 4+ years of work experience in an analytically challenging role.
• Experience in high-growth direct-to-consumer brand-side marketing.
• Ownership mentality and a bias towards action.
• Structured thinker and communicator.
• Ability to prioritize and stay organized in a fast-paced environment.
• Team player with a focus on helping others.
• Understanding of customer behavior and product messaging.
• Sense of humor.

Benefits

• Medical, dental, and vision coverage.
• 401k match.
• Equity in Harry’s.
• Flexible time off and working hours.
• Wellness and L&D stipends.
• 4 weeks sabbatical after 5 years.
• Up to 20 weeks of pregnancy leave.
• Fun IRL and virtual events.
• Free products from all brands.