Manager, Offline Performance Marketing - Remote

Overview

Lume is on a mission to normalize body odor beyond the pits and provide people with outrageously effective solutions so they never have to think twice about odor! Our Whole Body Deodorants can be used for any unwanted odor—from pits, to privates and beyond. It’s doctor-developed, made with skin-safe ingredients that are gentle enough for the most sensitive parts and clinically proven to control any external B.O. for 72 hours. In 2023, we launched a men’s line called Mando. Mando uses the same technology as Lume but has different scent profiles.

We are a 6-year-old fast growing, omni-channel deodorant and personal care brand that’s transforming the way that humans do hygiene. We joined forces with Harry’s, another disruptive brand with great people and infrastructure, to accelerate our growth. We are a team of self-starters that roll up our sleeves and get it done. Our style is collaborative and very fast-paced so an adaptive personality is a must.

In Short

• Own and efficiently scale customer acquisition driven through offline channels such as Linear TV, Streaming, Radio etc.
• Take ownership over attribution modeling and identifying the “true” incremental return on investment of marketing channels.
• Consistently hit new customer growth, CPA, ROAS, and LTV targets.
• Quickly iterate and drive continuous improvement by forming testable hypotheses and running experiments.
• Independently perform ad optimizations while monitoring and reporting on trends in key performance metrics.
• Strong pattern recognition and ability to identify and articulate ad creative performance learnings.
• Project manage creative development cycles with designers, videographers, and copywriters.
• Compile industry research and produce recommendations for new tools and opportunities.

Requirements

• 4+ years of work experience in an analytically challenging role, such as consulting, banking, or marketing.
• Bonus: high-growth direct-to-consumer brand-side digital or offline experience.
• Enterprising “doer,” with an ownership mentality and a bias towards action.
• Structured thinker and communicator; able to break down and solve complex problems.
• Ability to independently prioritize time and stay organized in a fast-paced work environment.
• Zero ego team player, always thinking about how to help those around you.
• Obsessed with understanding customer behavior and product benefit messaging.
• Sense of humor -- we take our work seriously and ourselves un-seriously.

Benefits

• Medical, dental, and vision coverage.
• 401k match.
• Equity in Harry’s.
• Flexible time off and working hours.
• Wellness and L&D stipends.
• 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years.
• Up to 20 weeks of pregnancy leave and up to 16 weeks of parental leave.
• Fun IRL and virtual events including happy hours and team building events.
• Free products from all of our brands.