Product Marketing Manager, Platform - Remote

Overview

Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools.

In Short

• Strategic, growth-focused Product Marketing Manager role.
• Accelerate growth of core platform products, including AI tools and mobile app.
• Work closely with product, engineering, marketing, sales, and customer success teams.
• Develop customer-driven strategies and end-to-end campaigns.
• Influence product roadmap with actionable insights.
• Design and implement strategic growth campaigns.
• Analyze campaign performance and adapt strategies.
• Build relationships with cross-functional stakeholders.
• Develop scalable campaign playbooks.
• Collaborate with sales for field enablement materials.

Requirements

• 6+ years of experience in strategic growth programs.
• Experience marketing AI tools and mobile apps preferred.
• Deep understanding of marketing funnel tactics and metrics.
• Outstanding communication skills.
• Strong project management skills.
• Ability to influence and collaborate cross-functionally.
• Self-starter motivated by ownership and opportunity creation.
• BA/BS degree.

Benefits

• Collaborative and inclusive workplace.
• Opportunity to work in a fast-paced environment.
• Engagement with a diverse team.
• Flexibility to work remotely.
• Competitive salary and benefits.