Lifecycle Marketing Manager, GTM Campaigns - Remote

Overview

As a member of Gusto’s marketing team, you will help create a world where work empowers a better life, changing the way small businesses take care of their teams with modern payroll, big company benefits, and expert HR.

In Short

• Oversee Lifecycle Marketing strategy for Go To Market campaigns.
• Manage the strategy, execution, and measurement of omnichannel campaigns.
• Define marketing messaging strategy for go-to-market moments.
• Collaborate with cross-functional stakeholders and teams.
• Traffic in new content promoting upsell and engagement with customers.
• Review results to identify opportunities for optimization.
• Report outcomes of tactics against key performance indicators.
• Work closely with product marketing, marketing operations, and growth teams.
• Participate in demos with Marketing ops to QA campaign setups.
• Develop learnings and best practices for go-to-market motions.

Requirements

• 4+ years of experience in CRM, Digital Marketing, or related position.
• Ability to create and manage omnichannel marketing programs.
• Experience in cross-functional collaboration.
• Strong data analysis capabilities.
• Experience with marketing automation software and CRM.
• Excellent written and oral communication skills.
• Deep knowledge in customer segmentation and deliverability.
• Bachelor’s degree or equivalent practical experience.
• Experience in consumer financial services marketing is a plus.

Benefits

• Collaborative and inclusive workplace.
• Opportunity to work with a diverse team.
• Flexible work location options.
• Competitive salary and benefits.
• Support for professional development.