Accountant Product Marketing Lead - Remote

Overview

The Accountant Product Marketing Lead at Gusto is responsible for driving the strategy and execution of cross-selling Gusto products through the accountant channel, contributing to significant business growth.

In Short

• Understand market needs and develop customer profiles.
• Create positioning, messaging, and packaging for Gusto products.
• Deliver go-to-market strategies that achieve key metrics.
• Coordinate strategy and planning across multiple teams.
• Define KPIs to measure cross-sell success and optimize strategies.
• 10+ years of experience in product marketing management.
• Experience in using customer data for market strategies.
• Strong strategic thinking and analytical skills.
• Exceptional cross-functional collaboration abilities.
• Commitment to Gusto's mission of empowering small businesses.

Requirements

• 10+ years of success in product launch and cross-selling strategies.
• Experience in customer insights and data-informed decision making.
• General management mindset with strong leadership skills.
• Ability to communicate effectively with senior leadership.
• Analytical skills combined with a proactive attitude.

Benefits

• Collaborative and inclusive workplace culture.
• Opportunities for professional growth and development.
• Flexible work arrangements including remote work.
• Comprehensive health benefits and retirement plans.
• Engagement with a diverse customer base.