Marketing Manager - Remote

Overview

Guidelight Health is a cutting-edge behavioral healthcare company dedicated to transforming lives through high-quality PHP (Partial Hospitalization Program) and IOP (Intensive Outpatient Program) services. As a newly launched organization, we are on a mission to redefine the behavioral health industry by delivering exceptional care, utilizing state-of-the-art facilities, and prioritizing the well-being of those we serve. At Guidelight Health, we are building a team of passionate, forward-thinking professionals who are eager to be part of this exciting journey to reshape mental health care. Join us in making a lasting impact!

In Short

• Develop and manage marketing plans and tactics across digital, print, and community channels.
• Partner cross-functionally with clinical, operations, and outreach teams to amplify impact.
• Google review and client testimonial mining and management.
• Event management and support.
• Manage and grow digital presence (social media, email, SEO, website content).
• Lead content development, storytelling, and campaigns that reflect our compassionate brand voice.
• Analyze campaign results, track KPIs, and iterate based on insights.
• Support internal communications as well as People teams with recruitment and retention.
• Help steward Guidelight’s identity as a trusted, people-first healthcare provider.
• Support other communication functions as needed.

Requirements

• Bachelor’s degree in marketing, communications, business or a related field.
• 5–7 years of experience in marketing, preferably in healthcare, wellness, or mission-driven organizations.
• Strong project management and communication skills.
• Experience with digital marketing tools (HubSpot, Google, social media, Canva, SEO/SEM, etc.).
• Creative thinker with a heart for meaningful work and community-building.
• Exceptional interpersonal, relationship-building, and listening skills.
• Experience in behavioral health, DEI communications, or storytelling for impact, preferred not required.

Benefits

• Opportunity to work in a mission-driven organization.
• Dynamic and supportive work environment.
• Flexible work arrangements.
• Engagement in meaningful work that transforms lives.