Paid Team Lead - Remote

Overview

The Guesty Growth marketing team is seeking a Paid Team Lead to optimize large-scale paid campaigns and drive data-driven decision-making.

In Short

• Lead a team of paid acquisition specialists.
• Develop and execute paid media strategies across multiple channels.
• Optimize performance marketing budgets for maximum ROI.
• Leverage data and analytics for campaign optimizations.
• Manage attribution models for accurate tracking.
• Collaborate with creative and content teams on ad testing.
• Stay updated on industry trends and AI tools for campaign efficiency.
• Own reporting and insights for data-driven decisions.

Requirements

• 8+ years of experience in performance marketing.
• 2+ years managing a marketing team.
• Experience with large-scale paid campaigns.
• Understanding of PPC and campaign optimization.
• Strong analytical skills with expertise in data analysis.
• Proven track record of improving CAC, LTV, and ROAS.
• Experience in audience segmentation and funnel optimization.
• Ability to adapt in a fast-paced environment.
• Exceptional communication skills.
• Proficient in English.

Benefits

• Equal employment opportunities.