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Paid Team Lead - Remote

Posted 2 days ago

Overview

The Guesty Growth marketing team is seeking a Paid Team Lead to optimize large-scale paid campaigns and drive data-driven decision-making.

In Short

  • Lead a team of paid acquisition specialists.
  • Develop and execute paid media strategies across multiple channels.
  • Optimize performance marketing budgets for maximum ROI.
  • Leverage data and analytics for campaign optimizations.
  • Manage attribution models for accurate tracking.
  • Collaborate with creative and content teams on ad testing.
  • Stay updated on industry trends and AI tools for campaign efficiency.
  • Own reporting and insights for data-driven decisions.

Requirements

  • 8+ years of experience in performance marketing.
  • 2+ years managing a marketing team.
  • Experience with large-scale paid campaigns.
  • Understanding of PPC and campaign optimization.
  • Strong analytical skills with expertise in data analysis.
  • Proven track record of improving CAC, LTV, and ROAS.
  • Experience in audience segmentation and funnel optimization.
  • Ability to adapt in a fast-paced environment.
  • Exceptional communication skills.
  • Proficient in English.

Benefits

  • Equal employment opportunities.

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